Svastika Putri, S. Par.

Building Hospitality Brands Through Creative Campaigns, Community Engagement, and Strategic Marketing.

What I Do

Brand Marketing & Campaign Strategy

  • Integrated marketing campaigns
  • Brand positioning
  • Product launch strategy
  • Hospitality marketing

Community & Art-Based Brand Activation

  • Cultural campaign execution
  • Community engagement
  • Art & music collaboration
  • Experiential marketing

Media & Public Relations

  • Media partnership
  • PR coordination
  • Press conference planning
  • Digital exposure strategy

Workshop & Experience-Based Marketing

  • Interactive workshops
  • Educational brand experience
  • Coffee & hospitality events
  • Customer engagement programs

Team Leadership & Creative Coordination

  • Creative team supervision
  • Cross-functional coordination
  • Marketing execution management

Recommendations

My Journey

Resume

14 Years of Experience

Experience

2025 - Current
Waringin Hospitality

Marketing Communication Executive

I have contributed to strengthening brand awareness and audience engagement through strategic marketing campaigns, digital communication, and creative promotional activities. By collaborating with media partners, managing social media presence, and developing impactful brand activations, I help enhance the hotel’s visibility and create meaningful connections with customers and communities.

2022 - 2025
K Gallery Hotel

Marketing Supervisor

I successfully led integrated marketing communication initiatives to strengthen brand visibility and audience engagement across digital and offline platforms. I coordinated creative teams, managed promotional campaigns, organized brand awareness events, and built strong relationships with media partners and industry networks. Through strategic communication, social media management, and customer engagement, I contributed to enhancing the company’s brand presence and supporting business growth.

2022
Dialoogi Coffee And Bistro

Sales and Marketing

I contributed to developing effective marketing strategies and sales initiatives to strengthen brand positioning and improve customer experience. My responsibilities included preparing marketing materials, supporting product development and go-to-market processes, maintaining pricing information, and identifying innovative marketing channels to drive sales conversions and business growth.

2020 - 2021
Swiss-Belinn Tunjungan

F&B Service Supervisor

Monitoring staff, ensuring all the operational are running well, implementing SOP, scheduling, handling daily and monthly report, attending departmental meeting, giving on the job training.

2019 - 2020
Surya Hotel & Cottages Prigen

F&B Administration Officer

Having responsibilities in Market List, Store Requisition, Purchase Request, Work Order, Monthly Report, Inventorying, Secretary to FBM, Operational Support, as well as maintaining good relation and communication to the guests.

2018
JW Marriot & Midtown Residence

Casual Waitress

Handling Chinese Wedding and Restaurant Operational.

2017 - 2018
BJ Perdana Hotel and Resort

Sales and Marketing

Contributing in strategic planning for product development, pricing, promotion and distributions, sales visit and telemarketing, arranging room reservation, MICE, and social events.

2012 - 2015
Starbucks Coffee Bali

Barista

Dealing with customers, upselling, handling complaints, creating high quality products, controlling standard and self life products, contributing to marketing strategy, giving on the job training to new employees, created new system of inventorying to manage the warehouse, managing internal control of handling cash.

Knowledges

  • Brand Marketing
  • Social Media Strategy
  • Campaign Planning
  • Canva
  • Capcut
  • Hospitality Marketing
  • Public Relations
  • Event Activation
  • Leadership
  • Communication
  • Networking
  • Solving

Education

2023
Surabaya Korean Cultural Center

Korean Language Program - Cinta Korea

Able to confidently read and write in Korean, specifically the Hangeul writing system, with excellent pronunciation, perform basic language functions such as introducing oneself, describinglocation and positions of object, reading numbers,purchasing products, and ordering food.

2018
Surabaya Hotel School

FB Service and Bartending

I successfully completed intensive training in Food & Beverage Service and Bartending, where I developed strong hospitality service standards, customer communication skills, and operational knowledge. This experience strengthened my professionalism, teamwork, and ability to deliver excellent guest experiences in the hospitality industry.

2016
Universitas Udayana

Tourism Destination

I developed a strong foundation in Tourism Destination Management while actively balancing academic responsibilities with professional work experience in the hospitality industry. This journey enhanced my adaptability, communication skills, and understanding of tourism, customer experience, and destination-based business development.

Leadership & Management Skills

Cross-Functional Team & Project Guidance

93%

SOP Implementation & Crisis Control

88%

Community & Stakeholder Management

92%

Public Relations (PR) & Media Strategy Skills

Media Relations & Press Dominance

97%

Brand Positioning & Reputation Management

95%

Corporate & B2B Communications

94%

Event Organizing Skills

Commercial & High-Revenue Event Coordinating

96%

Strategic Partnership & Campaign Sponsorship

94%

CSR & Social Activation Planning

93%

Social Media, Copywriting & Digital Marketing Skills

Concepting & Campaign Funneling

92%

Scriptwriting, Storytelling & Copywriting

89%

SEO & Digital PR Amplification

84%

Hospitality & B2B Sales Conversion Skills

B2B Client Nurturing & Gathering

90%

Experiential Retail & Product Launches

88%

F&B Promos & Trend Micro-Marketing

85%

Certificates

Korean Language Program - Cinta Korea

Surabaya Korean Cultural Center
December 1st 2023

F&B Service / Bartending

Surabaya Hotel School
July 15th 2019

Table Manner Training

Grand Darmo Suite Surabaya
May 14th 2018

Certified Coffee Master

Starbucks Indonesia
October 1st 2015

Student and Announcer World

SMA Negeri 1 Pasuruan
August 31st 2008

Portfolio

My Best Works

Corporate Gathering 2026

Corporate Gathering 2026 - fenews.id

Luminor
Corporate Gathering 2026

Corporate Gathering 2026 - inisurabaya.com

Luminor
Corporate Gathering 2026

Corporate Gathering 2026 - pustakalewi.com

Luminor
Grand Ballroom Luminor Siap Meriahkan Malam Tahun Baru

Grand Ballroom Luminor Siap Meriahkan Malam Tahun Baru - jawapos.com

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Luminor Hotel Sidoarjo Gelar Donor Darah

Luminor Hotel Sidoarjo Gelar Donor Darah - jawapos.com

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Semangat Kartini dari Dapur Luminor Hotel Sidoarjo

Semangat Kartini dari Dapur Luminor Hotel Sidoarjo - ayojatim.com

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Pasar Langit Angkringan Senja

Pasar Langit Angkringan Senja - ayojatim.com

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Aloha Night

Aloha Night - inisurabaya.com

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Gelar Wedding Showcase `Endlessly in Love`

Gelar Wedding Showcase "Endlessly in Love" - ayojatim.com

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Inspirasi Nikah Kelas Satu di Sidoarjo, dari Gaun Desainer hingga Menu Chef

Inspirasi Nikah Kelas Satu di Sidoarjo, dari Gaun Desainer hingga Menu Chef - jatimnow.com

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“The Cairo Kareem Delight”, Iftar All You Can Eat dengan Grand Prize Umrah

“The Cairo Kareem Delight”, Iftar All You Can Eat dengan Grand Prize Umrah - sheradiofm.com

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Buka Puasa di Luminor Hotel Sidoarjo Bisa Booking Privat di Rooftop Berhadiah Umrah

Buka Puasa di Luminor Hotel Sidoarjo Bisa Booking Privat di Rooftop Berhadiah Umrah - inisurabaya.com

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Rezeki Tak Kemana: Tamu Luminor Hotel Sidoarjo Raih Undian Umroh Gratis

Rezeki Tak Kemana: Tamu Luminor Hotel Sidoarjo Raih Undian Umroh Gratis - lintasjatimnews.com

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Rezeki Tak Kemana: Tamu Luminor Hotel Sidoarjo Raih Undian Umroh Gratis

Rezeki Tak Kemana: Tamu Luminor Hotel Sidoarjo Raih Undian Umroh Gratis - tikta.id

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Luminor Sidoarjo Umumkan Pemenang Grand Prize Umroh Iftar 2026

Luminor Sidoarjo Umumkan Pemenang Grand Prize Umroh Iftar 2026 - radar-today.com

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Rezeki Tak Kemana: Tamu Luminor Hotel Sidoarjo Raih Undian Umroh Gratis

Rezeki Tak Kemana: Tamu Luminor Hotel Sidoarjo Raih Undian Umroh Gratis - jurnalpolisi.co.id

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Chef Hotel Turun ke Komunitas, Masak Dimsum Bersama Emak-emak Warnai Harjasda ke-167

Chef Hotel Turun ke Komunitas, Masak Dimsum Bersama Emak-emak Warnai Harjasda ke-167 - ngopibareng.id

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Ajarkan Cara Bikin Aneka Dimsum, Chef Dimas: Bisa Jadi Hidangan Buka Puasa di Rumah atau Peluang Usaha di Bulan Ramadan

Ajarkan Cara Bikin Aneka Dimsum, Chef Dimas: Bisa Jadi Hidangan Buka Puasa di Rumah atau Peluang Usaha di Bulan Ramadan - inisurabaya.com

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Wisata Paket Lengkap Untuk Keluarga Kamu! | SI UNYIL

Wisata Paket Lengkap Untuk Keluarga Kamu! | SI UNYIL - Edutainment Trans7 Official

K Gallery
Pacu Adrenalin Di Water Slide Tertinggi Se Jawa Timur | I PEDIA

Pacu Adrenalin Di Water Slide Tertinggi Se Jawa Timur | I PEDIA - Trans TV Official

K Gallery
Nikmatnya Incip Croissant dan Seruput Kopi Asli Arjuno di C&C Taman K Land yang Bercita Rasa Khas

Nikmatnya Incip Croissant dan Seruput Kopi Asli Arjuno di C&C Taman K Land yang Bercita Rasa Khas - tribunnews.com

K Gallery
Exclusive Interview Bersama M Radio Surabaya I K Gallery Podcast Eps 2

Exclusive Interview Bersama M Radio Surabaya I K Gallery Podcast Eps 2 - K Gallery & Taman K

K Gallery
Pameran Bancia'an 2 - K Gallery Hotel Pandaan - Sanggar Seni cuciotak rahmatalam Pasuruan-Indonesia

Pameran Bancia'an 2 - K Gallery Hotel Pandaan - Sanggar Seni cuciotak rahmatalam Pasuruan-Indonesia - Sanggar Seni cuciotak rahmatalam

K Gallery
KERONCONG ON THE MOUNTAIN

Keroncong On The Mountain - K Gallery & Taman K

K Gallery
7 KEAJAIBAN RESEP RAHASIA CHEF HOTEL LUMINOR

7 Keajaiban Resep Rahasia Chef Hotel Luminor - Portal JTV

Luminor
Bisnis Perhotelan dan Target Luminor Hotel Sidoarjo Tahun 2026

Bisnis Perhotelan dan Target Luminor Hotel Sidoarjo Tahun 2026 - Jawa Pos TV Digital

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Pak Ribut Mlaku Mlaku Ngabuburit Nang Kota SIDOARJO

Pak Ribut Mlaku Mlaku Ngabuburit Nang Kota SIDOARJO - instagram.com

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All You Can Eat Hotel Cuma 105k / Pax Udah Nett !!!

All You Can Eat Hotel Cuma 105k / Pax Udah Nett !!! - instagram.com

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